@GooglePixel
Launched @googlepixel, an instagram channel created specifically for a community of passionate photographers. To launch the channel I created a 414 post long art gallery of community sourced photography.
The scroll
A 400+ post loooong grid of 100 of the most interesting and spectacular images, organized by color palette, and framed with arresting designs and gradients.
Throughout the gallery there were embedded hidden discoveries.
In the first 5 days, the launch generated major social engagement and coverage from tech press.
All with zero paid media or PR outreach.
0
Paid Media/PR
147,513
Likes
62,924
Comments
75,000
Visits
43,048
Followers in less than 2 months
“Not only did the launch of our @googlepixel Instagram channel celebrate and elevate our vibrant #teampixel photography community, it also drove impact through organic PR and fast follower growth without any paid media.”